Publicis Groupe

Published by Dina Taitelbaum on

SUCCESS STORY

Publicis Groupe increased creative ROI by x7

“Pudding.ai provided us the freedom of creating and achieving creative-related conclusions. It made us more aware of the creative myth we had, allowed us to be more data-oriented regarding performance, and be open to new creative ideas to test.”

Idan Kligerman, Creative Director
THEIR STORY

Publicis Groupe is a French multinational advertising and public relations company.

It is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.

CHALLENGE

Publicis Israel partnered with Pudding.ai because it sought to enhance its creative efficiency increasing speed to creative insight.

The company needed a one-stop, creative intelligence solution that could relieve the time-intensive, manual process of connecting a variety of creative and marketing data, extract creative insights and trends from that data, and then automate and report on total creative performance. 

Challenge 1: Total dependency on the media team for creative performance data and insights.

Challenge 2: There was a lot of intuition and guesswork while preparing a brief for the creative team.

RESULTS
  • Increase creative ROI by up to x7
  • Improve team efficiency and time to insight by up to 75%
  • Centralized creative data in one place

“Pudding.ai made creative performance accessible for us and helped us provide better briefs for future campaigns.”

Idan Kligerman, Creative Director

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