Upright CTR increased by 107%
“Pudding.ai is our go-to solution for ads analysis, optimization and strategy. Our marketing team no longer spends time working on manual data-collection and ad performance analysis. Everyone feels they receive the feedback they need to optimize and strategize future campaigns.”Shay Feuer Zilber, Marketing Project Manager
Upright (acquired by Dario Health) is a digital health company specializing in digital therapy and musculoskeletal pain. The company uses biofeedback wearable technology and behavioral science to prevent and treat the most common MSK condition of back pain.
Upright specializes in delivering back-health care through its connected devices, data, high-quality software, and coaching.
Last year, the creative team at Upright was completely dependent on the PPC department regarding all ad creative decisions. The PPC media team created weekly presentations of the Facebook ad performance to the creative team and the management in order to work on future strategy. This had 2 major downfalls:
- It required a lot of time from the PPC media team to manually conduct the weekly performance presentations
- Creative team relied on the PPC team’s campaign structure, targeting, performance analysis for strategy development and optimization of creatives
Moreover, both teams at Upright had no cohesive solution to analyze Google ads’ creative performance.
With Pudding.ai, Upright creative and media teams got a real-time ads creative analysis solution that provided them with feedback, control, and actionable insights.
The creative team was no longer dependent on the media team because Pudding.ai offered feedback on the creative performance of images, videos, carousels, and copy. This level of control to view real-time insights, create custom labels, and analyze the performance of campaign elements helped optimize creatives to achieve short and long-term goals.
In the second quarter of 2021, Upright already saw results in their teams’ productivity levels and was able to recognize the “social narrative” that worked for their audience.
The creative team was able to see what ad elements worked and which didn’t, which was especially helpful with Google ads. Both PPC and the creative teams used Pudding.ai for Google ads as well as Facebook ads to increase ads creative performance.
In half a year of using Pudding.ai, Upright’s CTR increased by 107% while unique link clicks increased by 139%.
The analysis time was reduced by 35% and completely eliminated manual data collection.
Finally, the creative team was able to recognize value propositions within copy that worked and didn’t work with their target audience.
Must-have features of Pudding.ai:
The “Reports” is an ideal solution for keeping everyone at Upright in the loop without spending any manual time. Since the reports are conducted automatically, all that was needed to be done was to choose the KPI to measure and add relevant filtering.
The “Board” feels like the most familiar feature, especially to the media, team because it allows a performance overview of multiple metrics at the same time. It is possible to view the performance’s overall score, purchase, CTR, and other KPIs at a glance.