Creative Data Analysis Just Got Easier
Creative Data Analysis Just Got Easier
Understanding creative performance data is crucial for the success of ad campaigns. In today’s visual world, analyzing the placement, cost, and KPIs of your ads is no longer enough. There is a lot more information about your audience you can use based on their behavior with your ads.
For any chosen KPI, your creative elements can help or hurt the performance of the campaign. Since Facebook’s CPC’s and CPAs are growing, understanding the impact of the creatives is more valuable now than ever. In 2015, Google wrote that approximately 70% of success is driven by the creative. It shouldn’t come as a surprise that in 2022, the creative is key that will determine the success of your ad campaigns.
In addition to increased CPC’s the competition is forcing brands to compete in an oversaturated market, causing ad fatigue and an audience that’s tired of seeing your ads. This is especially true during the holiday season.
So what did we do to improve creative data analysis? We added new features to help you learn from your customers’ feedback and send them the right type of ads.
Combined Creative Summary
Pudding.ai offers a real-time ad creative analysis solution to help marketers easily understand what helps or hurts campaign performance, why, and what can be done to improve it. We do so by offering actionable insights based on your ad creative data from Facebook, Google, TikTok, YouTube, or Instagram.
Usually, our insights are separated by all your creative types (such as images, videos, carousels, and copy). We show you the top and least performing assets, highlights of the creative elements that have the highest impact, and elements suggestions. Elements suggestions show off the performance of all the creative elements present across that particular creative type in a Use/Avoid format.
This week, we added a comparison creative insights tap. Your creative data is now combined and compared across all creative types.
The highlights section will bring your attention to elements performance in various creative types. For example, “Using text position bottom performs better on images (+16%) but works poorly by carousel (-23%)”.
Besides the highlights section, you will now see a pie chart that showcases a visual overview of best-performing elements by creative type. Underneath, you’ll have a complete performance comparison table of all your creative elements. In addition, each element will receive an overall score based on the overall benchmark.
The idea is to help you compare creative elements’ performance across all your creatives so you can get a bigger picture of what works and what doesn’t. With this new combined creative summary, it becomes even easier to read your overall creative data analysis, draw conclusions and apply them to future campaigns.
Finally, we added this compare section to the free monthly reports too! Now you can receive your monthly ads creative report with actionable insights for images, videos, carousels, copy, fatigue, and their comparisons.
Cross-Channel Creative Data Analytics
Omni-channel marketing is a digital strategy for most brands (obviously). Thus, we’re building an ad creative performance analysis that will combine and compare all your connected ad channels.
This will help you easily view and understand what creative elements impact your campaigns’ performance across multiple accounts. All you have to do is select the accounts you want to analyze. Then, you set up your filters & KPIs you’d like to measure just as you would in a single account. Pudding.ai will then analyze all your creative data to offer insights and suggestions.
That’s it for now!
By the end of the week, all our clients will already be able to see these upgraded insights available. Cross-channel creative data analytics will be available next week.
Our team is looking forward to hearing all your feedback so we can continue upgrading Pudding.ai based on your creative data analysis needs.