Introducing: TikTok Ads Creative Analysis

Published by Dina Taitelbaum on

tiktok ads creative analysis

Introducing: TikTok Ads Creative Analysis

We’re thrilled to announce a new marketing partnership with TikTok, a social media giant experiencing incredible exponential user growth!

Now, you can connect your TikTok ad account to Pudding.ai and get a complete creative analysis and insights for your ad campaigns. If you aren’t running TikTok ads yet, we highly recommend looking into it, especially if your target audience is international, GenZ, and/or the Millennials. 

According to Omnicore, the average engagement rate on TikTok is 29% and as of January 2021, only 4% of social media marketers are leveraging it. This creates a huge competitive opportunity for brands for a reach of over 800 million monthly active users.

Moreover, don’t let the user’s young age discourage you – more than half of the US users’ average household income is $75K so there’s definitely a spending opportunity there. 

Should TikTok creatives be different from Facebook?

TikTok users want to see content that’s non-intrusive to their feed and the feed is curated solely of short vertical videos. You want to make sure your ads have a very natural feel & vibe.

To see an example, simply look through the TikTok feed – the organic videos and ad videos are hard to tell apart. Check out this one (looks like its filmed on a phone, doesn’t it?):

So are they different from Facebook?

Our most recent #PuddingReport covering Facebook ads creative quick wins actually proves not! Vertical, high-motion videos starting with speech or music are also performing well on Facebook. Although it might already be TikTok’s influence on the creative trends.

TikTok ads creative analysis

Like Google, TikTok ads offer an Automated Creative Optimization tool. It helps businesses create ad variations by combining creative assets and CTAs in order to find the best combinations. 

To increase efficiency, these ad combinations are shown to your target audience to figure out the best-performing one (think A/B testing). Thus, good ads will be getting more impressions while poor ones will stop running altogether. 

For some businesses, this might seem like enough optimization. Here at Pudding AI, we believe ad analysis has a lot more depth to it and that’s why we’ve partnered with TikTok to offer that kind of deeper understanding of your ads’ creative performance, in real-time.

Once you understand which elements of your creatives increase performance, you’re armed with data for your future campaigns. You no longer have to work tediously a/b testing creative assets to learn which performs better. 

connect tiktok ads

With Pudding.ai, your ads creative insights will showcase the performance of all the details within your video creatives – frame-speed, colors, brightness, volume, and so much more.

Beyond that, using AI to understand which messaging, CTAs and concepts work for your audience helps your business recognize value propositions that resonate with your customers.

How much do TikTok ads cost?

TikTok ads pricing is pay-per-click based so there’s no concrete answer on how much your campaign will cost you. However, there is a minimum amount of $50 per campaign and $20 per ad group for In-feed ads. 

For Branded hashtags and takeover campaigns, the prices can vary between $50-$150. 

If you haven’t created a TikTok ad yet, I’m sure the latter two campaign names didn’t make much sense. So we’ll do a quick overview of the 5 different ad options to choose from. You can think of them in terms of placements:

  • In-feed video ads (organically blended short videos on the users “For You” feed)
  • Branded #challenge (as the name suggests, it’s a collection of user-generated videos using your branded hashtag)
  • Brand takeover (3-5 seconds full screen take over as soon as the app opens)
  • TopViews (60 seconds full screen take over, on a delayed play)
  • Branded effects (similar to Instagram filters)

Go ahead and connect your TikTok ad account to Pudding.ai (request a demo here) to learn exactly which creative elements work for your TikTok audience.

Coming up, we will share our creative insights and trends for TikTok ads – so stay tuned!

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