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Pudding.ai made creative performance accessible to us and helped us provide better briefs for future campaigns.

Pudding ai customer

Kligerman Idan

Digital Director

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Pudding.ai made creative performance accessible to us and helped us provide better briefs for future campaigns.

Pudding ai customer

Kligerman Idan

Digital Director

Creative Audit & Insights in your inbox

Facebook account: @FashionBrand
KPI for analysis - CTR
Date range (monthly): 01-Mar-2021 to 31-Mar-2021

Creative Summary
 
Total creative active assets: 136 
Images: 104     
Videos: 32
Avg. CTR: 4.55%

Best performing creative type: Video
Best performing placement: #1 Instagram Video, #2 Facebook Stories
Insights for image type creatives to improve CTR performance:

:bulb: Use "% OFF" discounts (+28%)
:bulb: Use Call to Action 'BUY NOW' (+30%)
:bulb: Avoid black and white images (-36%) 
:bulb: Avoid using text on a separate layer (-8%) 
Creative Fatigue Alert!
This image has decreased in CTR / spent (-25%) over the last week. Consider replacing/ modifying it.
:bulb:Keep using less than 3 objects in an image (+13%)
:bulb:Try to replace a wide image (-15%) with a vertical image (+11%)
 
Insights for videos type creatives to improve CTR performance:

:bulb: Starting with music (+42%)
:bulb: Use video length of 12- 17 seconds (+35%)
:bulb: Use bright frames (+10%)
:bulb: Avoid videos with no audio (-36%) 
:bulb: Avoid using high motion frames (-11%) 
Insights for text and CTA to improve CTR performance:

:bulb: Use more than 9 words (+16%)
:bulb: Use "new collection" (+11%)
:bulb: Use more than 1 emoji (+8%)
:bulb: Avoid keyword "smart"  (-13%) 
:bulb: Avoid phrase "smart wear" (-9%) 
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